Project Overview:
Located just 30 minutes by car from New Chitose Airport in Hokkaido, Soneka Villa officially opened in September 2024 and has quickly become a new benchmark for luxury accommodations. Surrounded by several prestigious golf courses, Soneka offers an exceptional destination for high-end travelers.
In May 2025, MediaPlus invited five Taiwan-based travel agencies specializing in the luxury and tailor-made travel market to participate in a familiarization trip. Through firsthand experience of Soneka’s premium accommodations, gourmet dining, and nearby golf facilities, participating agencies gained in-depth insight into the property. The trip left a strong impression on attendees and significantly contributed to future market development in Taiwan.
Scope of Work:
1.Event Planning:
Invited five travel agencies specializing in high-end travel and overseas golf tours to visit Soneka. Designed a comprehensive three-day, two-night itinerary, including luxury accommodation and fine dining experiences at Soneka, visits to selected premium golf courses in the surrounding area, and structured feedback sessions to gather professional insights on the hotel’s facilities and services.
2.Coordination & Communication:
Coordinated closely with Soneka Villa and participating travel agencies to ensure the itinerary met agency expectations and that all activities were executed smoothly throughout the three-day program.
3.Documentation & Materials:
Prepared a Chinese-language brochure and detailed agenda, along with supporting materials for the event.
Project Period: May 2025
Project client: Soneka Villa, Hokkaido, Japan (Travel Industry Familiarization Trip – May 2025)
