Project Overview:
Located in Hokkaido, Soneka is celebrated not only for its stunning natural surroundings and world-class facilities, but also for its exceptional culinary offerings—one of the property’s most distinctive and highly regarded features.
In July 2025, MediaPlus invited two highly influential Taiwanese media outlets, well known for their travel and gastronomy coverage and supported by a strong readership base, to participate in a three-day, two-night immersive experience. Following their stay and in-depth culinary exploration, both media outlets published extensive feature stories, enabling a wider Taiwanese audience to gain a deeper understanding and appreciation of Soneka.
Scope of Work:
1.Event Planning:
Invited journalists from China Times / Commercial Times and Marie Claire Taiwan to visit Soneka. Designed a comprehensive three-day, two-night itinerary featuring Soneka’s luxury accommodations and signature dining experiences. The program also included visits to nearby farms to showcase the origin of Soneka’s fresh ingredients, offering firsthand insight into its authentic “farm-to-table” philosophy. Both media outlets produced in-depth editorial coverage following the trip.
2.Coordination & Communication:
Coordinated closely with Soneka Villa and the participating media outlets to ensure seamless execution of the three-day program. Carefully arranged dining and accommodation experiences to provide ample content and materials for subsequent feature reporting.
3.Documentation & Materials:
Prepared a Chinese-language brochure, detailed menus, and supporting materials for media u
4.Results:
- Full-page feature in the Leisure & Hospitality Special Edition of China Times
- Double-page spread in Marie Claire Taiwan
- Online coverage on the websites of China Times, Commercial Times, and Marie Claire Taiwan
China Times
https://www.chinatimes.com/newspapers/20250809000314-260210?chdtv
Commercial Times
https://www.ctee.com.tw/news/20250806700582-430902
Marie Claire
https://www.marieclaire.com.tw/tags/Soneka
Project Period: July 2025
