Project Overview:
Co-funded by the European Union, the three-year promotional campaign “EU Dehydrated Fodder: Premium Nutrition from the Land” officially launched in Taiwan in 2024.
In 2025, the second year of the campaign, the key highlight was participation in the three-day Taiwan Smart Agriweek exhibition held in September at Nangang Exhibition Center. EU Dehydrated Fodder secured six exhibition booths and organized two seminars during the event, including a keynote speech delivered as part of the 70th Anniversary celebration of the Dairy Association of the Republic of China.
MediaPlus was responsible for coordinating with the exhibition organizer and overseeing overall planning and execution, including booth design, content curation, on-site reception management throughout the three-day exhibition, and post-event press release distribution. The event attracted a large number of domestic industry professionals, and both seminars successfully strengthened awareness and recognition of EU Dehydrated Fodder in the Taiwanese market.
Scope of Work:
1.Event Planning:
Collaborated with the organizers of Taiwan Smart Agriweek and the Dairy Association of the Republic of China to effectively introduce EU Dehydrated Fodder to Taiwan’s agricultural and dairy industry professionals. Booth design, exhibition content, and seminar programs were carefully curated to attract industry attention and successfully reinforce the brand positioning of EU Fodder in Taiwan.
2.Coordination & Communication:
Coordinated among EU Fodder representatives, exhibition organizers, and the Dairy Association of the Republic of China to ensure seamless execution of both the exhibition presence and seminar sessions, achieving the campaign’s promotional objectives.
3.Media Materials & Deliverables:
Produced exhibition catalogs, promotional posters, and branded giveaways tailored to the target audience, and prepared post-event press materials to maximize media exposure and outreach effectiveness.
Project Period: January–December 2025
