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TAP Policy Advocacy & Promotion, 2023

Values:For 11 consecutive years, Media Plus has undertaken the Innovative Value Project for Traceable Agricultural Products. This year, we have delved even deeper into the cultivation of TAP Masters, including the inaugural 2-day, 1-night TAP Masters' Workshop, and a 1-day TAP Masters' Workshop. In terms of policy advocacy, this year marked the first time we organized 3 sessions of seminars on the use of traceable agricultural products as raw materials. We invited farmers and industry professionals to participate and simultaneously broadcasted the events, expanding the reach and impact of the seminars. Additionally, we conducted 2 sessions of seminars on traceability bonus regulations and system operations. Apart from explaining new interpretations and regulations, we extended invitations to system developers, food processors, and verification organizations to conduct face-to-face classes, allowing participants to gain real-time insights into the new system's operations and contribute immediate operational questions to assist in further system refinement.

TAP Policy Advocacy & Promotion, 2023
Time
2023
Location
Taiwan
Client
Council of Agriculture, Executive Yuan (re-organiz

Services:

    This year, we assisted in implementing the policy for traceable agricultural products, including consumer advocacy: promoting the creation and distribution of promotional materials, managing social media platforms, organizing events for TAP Masters' markets, and conducting bonus activities. In terms of important regulatory promotion and communication: we updated the content and graphics of the traceable agricultural product information website, conducted seminars on traceability processing, packaging, and distribution regulations, and system operations for processing industry players and verification organizations. We also organized explanatory meetings for producers and food processors on the use of traceable agricultural products as raw materials. Regarding the selection and cultivation of TAP Masters: we promoted and facilitated channels, organized TAP Masters selection and winner interviews, conducted TAP Masters workshops, held themed market events, managed the operation of the TAP Masters’ website, and maintained the human evaluation system, among other tasks.

Project Execution Period:Mar.~ Dec. 2023

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