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Soneka Travel Agency Briefing and Fam Trip

Values: Located just a 30-minute drive from New Chitose Airport in Hokkaido, the luxurious Villa Hotel Soneka opened in Sept. 2024. Soneka views Taiwan as a key market and hosted a briefing session on August 28 in Taipei. The event provided an opportunity for local travel industry professionals and media to understand more about the unique facilities and services that Soneka offers. Immediately following the briefing, three travel agencies were invited to experience an overnight stay at Soneka, leaving a strong impression on the participants. This experience will greatly aid in promoting the hotel in the domestic market moving forward.

Soneka Travel Agency Briefing and Fam Trip
Time
2024
Location
W Hotel, Taipei / Soneka Hotel, Hokkaido
Client
Soneka Hotel, Hokkaido, Japan

Services:

1.Event Planning: Suggested the venue for the briefing session (W Hotel), organized the event flow, planned the on-site setup, and coordinated the invitations to travel agencies and media. In September, a three-day itinerary was planned to take travel industry professionals on a visit to Soneka in Hokkaido, allowing them to provide feedback on the hotel’s facilities and services.
2.Inviting Travel Agencies and Media: Sent out invitation letters to well-known domestic industry professionals and media. A total of 23 travel industry representatives and 3 media outlets attended the briefing. For the subsequent Fam Trip, three travel agencies with expertise in high-end and customized itineraries were invited: H2H, Shangshun Travel, and Follow the Chairman Travel.
3.Communication and Coordination: Coordinated with Soneka Hotel, travel agencies, and the W Hotel in Taipei to ensure smooth execution of the event schedule.
4.Documents and Materials: Optimized the Traditional Chinese version of the Soneka Hotel website, prepared Chinese brochures, pricing information, and press releases in advance.

Project Execution Period:August to September 2024

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