2024 Orange Daylily Flowers Festival Press Conference

Values： The annual Orange Daylily Festival attracts many visitors to Hualien, playing a vital role in local business opportunities. Through the press conference, information about the 2024 Daylily Festival was successfully conveyed to the public via the media. This raised awareness of the beautiful landscapes of Hualien during the flower season, encouraging people to visit and explore Hualien's tourism offerings. The event aimed to boost tourism development, increase local business opportunities, and contribute to the economic and regional prosperity of Hualien.

Time

2024

Location

Taipei Main Station

Client

Fuli Farmers’Association and Twyushi District Farm

Services：

1.Event Planning: Overall planning for the press conference, including theme development, graphic design, event content, and flow planning.

2.Inviting Media: Sent out invitations to over 50 media outlets, including print, television, radio, online platforms, and KOLs, to ensure media participation met the desired scale and impact.

3.Communication and Coordination: Coordinated with the Yuli District Agricultural Association, Fuli Township Agricultural Association, the Hualien Local Goods Exhibition organizer (Commerce Development Research Institute), media outlets, and invited VIPs such as the Ambassador of Tuvalu to ensure the smooth execution of the event.

4.Media Documents and Materials: Prepared media materials, including high-quality photos, press releases, and detailed information about the Orange Daylily Festival activities.

Project Execution Period：May to July 2024