Traceable Agricultural Products (TAP) Policy Advocacy & Promotion, 2020

Consumer advocacy events, incentive bonus for TAP products, TAP policy advocacy and education campaign, TAP marketing and advertisement.

Time

2020

Location

none

Client

Council of Agriculture, Executive Yuan

Services:Policy advocacy includes social media operation, channel marketing, resource integration, online to offline consumer integration events & marketing, KOL marketing, incentive bonus events. Traceable restaurants platform incentive services include editing the current incentive regulation, auditing the traceable restaurants. Farmers services include channels matching, TAP Master awards selection. Media services include interviewing the TAP winners, writing the articles, farmers’ market, recognition ceremony, planning advertising campaigns.

Project Execution Period:Mar.~Dec. 2020