"Hualien Yuli Dual-Color Dragon Fruit Pink Party" Press Conference, 2023

Values：Rebranding of the dual-color dragon fruit from Yuli Township in Hualien County through marketing and publicity efforts and providing a deeper understanding of the meticulous cultivation process, outstanding product features, and nutritional value of the dragon fruit from Yuli, Hualien.

Time

2023

Location

Taiwan

Client

Yusi District Farmers' Association of Hualien Coun

Services：

Coordinate and invite diverse media outlets (including agriculture, health, lifestyle, etc.) to ensure the event reaches the anticipated scale and impact.
Invite a KOL Doctor specialist in weight management to explain the nutritional secrets of the dual-color dragon fruit to VIP guests and media friends.
Collaborate with the hotel chef to customize special dishes featuring the dual-color dragon fruit.